The journey began with Cacao as our main plant ally. Cacao opened the keys to the wisdom of nutritional alchemy and herbalism. The medicine that was appreciated most about cacao is its ability to enhance absorption of nutrients mixed with it. We recognised cacao as a potentiator, meaning it enhanced the effect of everything you added with it. This was the beginning of alchemy for us. One of the pillars of Vee/Ra is absorption and bioavailability. If we want to feel the medicine and allow it to take root in the body, it needs to be absorbed and assimilated well. The magick of cacao is the delivery mechanism it offers in the molecule theobromine. This stimulating molecule of cacao opens the blood vessels and allows for the nutrients to find its way deeper into the cells. With this, it was clear to us that cacao should be revered for its ability to support the health of the body through enhancing nutrient absorption.
When used correctly, we can reap the medicinal benefits of cacao as well as the nutrients we add to it. Enhancing both flavour and in nutritional functionality. This is where the idea of "functional gourmet" foods comes from. With intentionality, our food may be our medicine and taste good too. With Vee/Ra, the intention is to encourage daily ritual with what we put into our bodies. By starting the day off with the right nutrition for the body and nervous system, you set up your energy in a way that is managed well and sustained throughout the day.
Positive momentum is built over time as you naturally begin to choose more nourishment that is supportive of you vitality. Vee/Ra was created to support our heroine or hero's journey by giving us access to high quality nutrients that fuel our fire (creative force) without burn out. The function of Vee/Ra products is in fact to build the vital energies of the body over time. Through daily intentional nutritional practice, we begin to sustainably increase our capacity for more energy. Vee/Ra is the antidote to the hustle culture. Vee/Ra supports the long haul, the slow way of living, just like Nature intended for us. We wanted our products to create a real change on a visceral level. Through feeling, we can easily make the shift to better nourishment and choices for our energy. It is justified by good we actually feel! This creates a lasting lifestyle shift because it becomes embodied through the feeling.